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Dear Members,

Recently, DC was proud to host its first two citywides since the pandemic began. Both Otakon (Aug. 6-8) and Awesome Con (Aug. 20-22) drew thousands of people for successful events inside the Walter E. Washington Convention Center, showcasing that DC is back and open for business. The city also welcomed March On For Voting Rights this past Saturday, an important opportunity to continue Dr. Martin Luther King Jr.’s legacy and advocate for social justice.

As fall approaches, upload your latest deals and discounts via the Member Extranet. Also, make sure to register for DDC’s free and in-person Marketing Outlook Meeting on Wednesday, Sept. 29 from 8:30 to 11 a.m. at Capital Turnaround. We’ll present on recovery strategies and STR will share the latest hotel data. A streaming option is available.

With more destinations, attractions, restaurants and venues requiring vaccination for entry, I encourage all of my industry colleagues to get fully vaccinated if you haven’t already. Together, we can strengthen and speed up our recovery from this pandemic and stop the spread of COVID-19.

Find out more about what’s going on in DC on washington.org.

Kind regards,

Elliott L. Ferguson, II
President & CEO
Destination DC

DC JazzFest Takes Over The Wharf

The 17th Annual DC JazzFest returns Sept. 1-5 at venues all over the District, with a blockbuster weekend planned over Labor Day weekend at The Wharf. Tickets are available now at dcjazzfest.org.

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We plan to make an IMPACT!

From corporate holiday parties and conferences to weddings and venue management, IMPACT Collective is your go-to event planning solution in the DMV.

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The communications team is pitching DC's recovery, reopening and fall travel inspiration. On the new washington.org, the latest content includes a preview of the fall theater season, new and hot restaurants to try, music venues to experience (with so many reopening this summer), can't-miss upcoming festivals and things to do this month. In reviewing year-over-year social media engagements from May through July, DDC saw a 250.9% increase from FY2020 to FY2021. The rise in engagement is attributed to posting inspirational, only-in-DC content, such as this early morning sunrise shot on the National Mall, as well as Trivia Tuesday.

The sales team is focusing on a proactive engagement plan for client outreach, with an emphasis on personalized touchpoints, program restructuring and rebooking, and customer engagement. The team tracked over 15 presentations, virtual client sales calls and in-person meetings throughout the month of August.

Upcoming Activities:

Recovery efforts include supporting the hospitality alliance as they lead an industry-wide effort to support customers meeting in the nation's capital.
Professional Convention Management Association Convening Europe, Middle East & Africa (Oct. 17-19)

The tourism team is attending IPW 2021 in person in Las Vegas from Sept. 18-22. DDC has been fiercely selling DC as a sports destination. The team continues to host and attend events for group tour operators to highlight the benefits of visiting DC.

What three things are visitors asking about?

Which museums require masks?
Where can I park?
How can I access the monuments, National Mall or attractions with a disability?

Marketing Outlook Meeting

Sept. 29, 2021

8:30-11 a.m. ET

For past recordings and future events, click here.

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