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Dear Members,

Fall in the District brings vibrant foliage, free things to do, family-friendly events and festivals. This week alone, the second phase of the Wharf opens (Oct. 12), Events DC hosts the International City Food Festival (Oct. 13-15) and the Smithsonian National Air and Space Museum reopens on the National Mall (Oct. 14).
Why it matters: with so many exciting reasons to visit, your business can benefit from increased exposure to potential visitors on Please upload any fall/winter deals or discounts via our Member Extranet.
We hope you have enjoyed our Marketing Outlook Meeting follow-up sessions so far. Register for upcoming webinars detailed below.
Kind regards,
Elliott Ferguson, President & CEO of Destination DC

Elliott L. Ferguson, II
President & CEO
Destination DC

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Marketing Outlook Meeting Follow-Up Sessions

Join DDC online for more information about what our teams are doing to set the nation's capital apart from the competition.
Check In with Convention Sales & Services | Oct. 19, 10-11 a.m.
Plug In with Partnerships & Alliances | Oct. 26, 10-11 a.m.
Connect with American Experience Foundation | Nov. 2, 10-11 a.m.
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Donate a Prize to the Member Holiday Party

Help make the American Experience Foundation (AEF) Member Holiday Party a success. Donate to the member raffle.

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Build your business at affordable prices through DDC co-op opportunities.
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Sign Up to Be an AEF Mentor

AEF is proud to launch a NEW mentorship program to invest in the next generation of hospitality leaders. 

All industry professionals are invited to join AEF’s inaugural mentorship program in support of local students.
Questions? Please contact Diamond Hunter at
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Transform Events with Hargrove

For over 75 years, Hargrove has been creating events that transform. We work with you to tell your story through immersive experiences for events, inaugurations, activations, expositions, galas, exhibits and so much more.

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Celebrate and Bring Your Teams Together

The holidays are a time to get together and celebrate the year’s greatest moments, with the people that made it truly special. From the beautifully designed event spaces to the onsite five-star hospitality teams, Convene takes holiday parties to the next level.

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This month, ELLE Magazine profiled the nation’s capital in ELLE Escapes: Washington, D.C. In the U.S., Travel + Leisure highlighted the Smithsonian National Air and Space Museum; while Travel & Leisure India highlighted the Smithsonian’s National Museum of Asian Art. Travel Weekly covered new hotel openings while Teach and Travel focused on itineraries for students and groups.

DDC’s FY2023 paid media campaign launched on Oct. 1. The winter campaign runs through mid-January and features custom content, streaming audio through Pandora, paid social, paid search and data-driven digital placements. The media targeting is split between drive markets (areas within a 250-mile radius of DC), select fly markets and national targeting based on travel intent. The campaign focuses on multicultural audiences as well as foodies, family travelers, cultural travelers, sports fanatics and history lovers.

Across FY2022, attracted a record 11.4 million users, which is up 33% from last year and up 77% from 2020. As the fiscal new year begins, fall content on includes upcoming events and festivals, trails to explore, free things to do, new restaurants and hotels, ways to celebrate Halloween and Día de los Muertos and restaurants with cozy fire pits. The social media team debuted a new Reel format to showcase upcoming events, including fall festivals (a post that generated more than 6,300 likes, 2,800 shares and 2,100 saves), fall concerts and things to do for the weekend. DDC also supported partners and members with posts highlighting Theatre Week, the Double Exposure Investigative Film Festival and the Smithsonian National Air and Space Museum reopening. 

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The sales team focused on a proactive engagement plan for client outreach, with an emphasis on personalized touchpoints, program restructuring and rebooking and customer engagement. The team tracked over 52 presentations, virtual client sales calls and in-person meetings in September.

Recent Activities:

  • World Meetings Forum (Aug. 29-Sept. 1, 2022; Los Cabos, Mexico)
  • Maritz Next& (Aug. 30-Sept. 2, 2022; Tampa, FL)
  • Chicago Family Event (Sept. 18, 2022; Chicago, IL)
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The tourism team continues to share the benefits of visiting DC with group tour operators and sports organizations from around the world. The international sales team hosted and attended events at the Capital Region USA's first annual Global Travel Exchange. The sports team is expecting 40 appointments at the TEAMS Conference & Expo in Oklahoma City, as well as thousands of runners in the 47th Marine Corps Marathon.

What three things are visitors asking about?

  1. When does the National Air & Space museum open?
  2. Is there parking available near the National Mall?
  3. What kid-friendly events are taking place in October?
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