This month, ELLE Magazine profiled the nation’s capital in ELLE Escapes: Washington, D.C. In the U.S., Travel + Leisure highlighted the Smithsonian National Air and Space Museum; while Travel & Leisure India highlighted the Smithsonian’s National Museum of Asian Art. Travel Weekly covered new hotel openings while Teach and Travel focused on itineraries for students and groups.
DDC’s FY2023 paid media campaign launched on Oct. 1. The winter campaign runs through mid-January and features custom content, streaming audio through Pandora, paid social, paid search and data-driven digital placements. The media targeting is split between drive markets (areas within a 250-mile radius of DC), select fly markets and national targeting based on travel intent. The campaign focuses on multicultural audiences as well as foodies, family travelers, cultural travelers, sports fanatics and history lovers.
Across FY2022, washington.org attracted a record 11.4 million users, which is up 33% from last year and up 77% from 2020. As the fiscal new year begins, fall content on washington.org includes upcoming events and festivals, trails to explore, free things to do, new restaurants and hotels, ways to celebrate Halloween and Día de los Muertos and restaurants with cozy fire pits. The social media team debuted a new Reel format to showcase upcoming events, including fall festivals (a post that generated more than 6,300 likes, 2,800 shares and 2,100 saves), fall concerts and things to do for the weekend. DDC also supported partners and members with posts highlighting Theatre Week, the Double Exposure Investigative Film Festival and the Smithsonian National Air and Space Museum reopening.
