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Dear Members,
November is an exciting time in the District as evidenced by all of the great winter content on washington.org, Destination DC’s official website. Potential visitors can read up on seasonal inspiration including:
We’ll be supporting DC’s sports scene throughout winter as well, including the Wizards, Capitals and Commanders.
Additionally, new offerings like the Rubell Museum, the Museum of Illusions and the extension of the Silver Line to Dulles International Airport make the city a great destination to visit throughout next year as well.
Kind regards,
Elliott L. Ferguson, II
President & CEO
Destination DC
Destination DC & Miles Partnership Marketing Webinar
Today’s online world is competitive and cluttered. How do you choose the right channels for your marketing mix? Join experts from Destination DC (DDC) and Miles Partnership to hear which digital platforms deliver impactful paid and organic results.
You will learn:
- Why you should grow your presence on Google, TripAdvisor, Bing and DDC’s website, washington.org
- Content and messaging tips for each platform
Only for DDC Members – leverage washington.org to:
- Make the most of your listings, events and deals
- Access exclusive advertising opportunities available through Miles
AEF Member Holiday Celebration
Support local high school students at the Member Holiday Celebration, benefiting the American Experience Foundation (AEF).
- Enjoy festive food and drinks created in partnership with the DC Culinary Academies
- Celebrate the season with fellow DDC members and partners
- Give Back: Purchase raffle tickets to win one of our amazing prize packages
Save the Date: Global Marketplace
International markets are back. Save the date for DDC's signature event Global Marketplace for information on re-engaging these groups.
When: Wednesday, Jan. 18, 8 - 11 a.m.
Where: The Warner Theatre
Save the Date: Member Volleyball Tournament
Bump, set, spike and fundraise for AEF. Save the date for the DDC Member Volleyball Tournament.
When: Friday, Feb. 17
Where: Walter E. Washington Convention Center
Enchant Returns to DC
World’s largest Christmas light spectacular returns to DC at the Nationals Park with an all-new interactive light-maze adventure, “Santa’s Magic Timepiece,” created from over 4 million sparkling lights.
A Monumental Celebration
Join us on Dec. 2 as we celebrate Capital One Arena’s 25th anniversary with Grammy Award-winning band Imagine Dragons. It will be an unforgettable night. We can’t imagine celebrating without you.
- New museums made national headlines in Lonely Planet and The Washington Post. France’s Visit the USA discussed Capitol Pride and the Dupont Circle neighborhood in its LGBTQ+ travel guide to the United States. DDC’s strategies presented at IMEX America were covered extensively in convention trade publications.
- DDC’s FY2023 paid media campaign launched on Oct. 1. The winter campaign will run through mid-January and features custom content, streaming audio through Pandora, paid social, paid search and data-driven digital placements. The media targeting is split between drive markets (areas within a 250-mile radius of DC), select fly markets and national targeting based on travel intent.
- In addition to links above, winter content on washington.org includes holiday-themed shows, seasonal light displays and events, sports, ice skating, a three-day itinerary, and more.
- Social media shared milestones including the reopening of the National Air and Space Museum and the launch of the second phase of The Wharf. Posts also highlighted Halloween displays in Capitol Hill and Cleveland Park. DDC also supported World Thrombosis Day and represented at IMEX America. Member Spotlight has returned and recently featured Del Frisco's Double Eagle Steakhouse, Junket, DC Ghosts and the Willard Spa.
The team tracked over 62 presentations, virtual client sales calls and in-person meetings in October.
Recent Activities:
- PCMA Southeast Chapter Social Event & Southeast Mission (Oct. 3-5, Atlanta, GA)
- Northeast CVB Reps Fall Client Retreat (Oct. 6-7, North Falmouth, MA)
- IMEX America (Oct. 11-13, Las Vegas, NV)
- Washington International Association Forum (Oct. 19-20, Washington, DC)
- Boston Sales Mission (Oct. 25-26, Boston, MA)
This month, DDC is partnering with United Airlines, American Airlines and Mid-Atlantic Receptive Services (MARS) to welcome travel agents. November is also big for group sales with trade shows and tour operator appointments.
What three things are visitors asking about?
- What attractions do I need to reserve or purchase tickets to visit?
- What tour companies can handle customers who are in a wheelchair?
- Are there any tour companies that offer day trips to Shenandoah?
Make sure to use #ExperienceDC
Industry Social Channels: @DestinationDC
Leisure Social Channels: @visitwashingtondc
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